I get the level up ode but hiding features behind it is really irritating. like I cant use the step counter until I weigh myself some more. uh, no, Ill just use an app that does what I paid for out of the box, thanks. design is cute and all but took the gamification thing way too far. the To Do list app is really egregious in this regard. it hassles you to buy "upgrades" to provide functionality that is advertised. Unethical at best. To the devs, please, cosmetic and fun stuff is fine to wall off. Basic functions are not. Feel like a chump for buying into the hype.